Internal links and anchor text: how Google finds your pages
Google follows links to discover your pages. Why a page with no links is a dead end, and why link…
Resources
H1 and subheadings: how the text on your page is put together
The heading at the top, the subheadings below it and the amount of text in between. What Google actually says,…
Can Google find your page? robots.txt, sitemaps, canonicals and 404s
Everything you improve is wasted effort if Google cannot reach the page. The technical conditions, from HTTPS and noindex to…
Title and meta description: what your page looks like in search results
The title, the description and the URL are the only part of your site where you decide what Google shows.…
What Is GEO? SEO for AI Search Engines Explained
More customers ask ChatGPT or Gemini instead of Google. GEO makes sure you are named in that single answer. What…
SEO vs GEO vs AEO: What Is the Difference and What Do You Need?
Three terms, three places a customer can find you. What SEO, AEO and GEO mean, where they overlap and in…
How to Get Found in ChatGPT: Making AI Assistants Name Your Business
ChatGPT does not give a list, it gives three names. How the model finds companies, what you can do this…
Building a Website With AI: What It Can Do, What It Costs and When It Fails
AI builders, doing it yourself with ChatGPT or an agency that uses AI: three routes to a website. What AI…
A Website for Freelancers: What It Needs, What It Costs and When It Pays Off
Five pages are enough, as long as they are the right ones. What a freelancer's website must contain, the real…
SEO for Small Businesses: The Few Choices That Make a Website Produce Enquiries
Not a hundred keywords, but the questions your customer types. Local first, one page per service, real prices, content for…