Structured data and Open Graph: rich results and share cards
Why some search results show stars, prices and opening hours, and why your link in WhatsApp is sometimes no more…
SEO
Alt text and fast images: the biggest win on your site
Images are usually the heaviest part of a page and the worst maintained. On alt text, declared dimensions and the…
A mobile-friendly website: viewport, buttons and legible text
Google judges the mobile version of your site, not the desktop one. The three things that make a page usable…
Core Web Vitals explained: LCP, CLS and INP without jargon
Three numbers measuring what a visitor really experiences: how long before something appears, whether the page jumps away under your…
Internal links and anchor text: how Google finds your pages
Google follows links to discover your pages. Why a page with no links is a dead end, and why link…
H1 and subheadings: how the text on your page is put together
The heading at the top, the subheadings below it and the amount of text in between. What Google actually says,…
Can Google find your page? robots.txt, sitemaps, canonicals and 404s
Everything you improve is wasted effort if Google cannot reach the page. The technical conditions, from HTTPS and noindex to…
Title and meta description: what your page looks like in search results
The title, the description and the URL are the only part of your site where you decide what Google shows.…