Why Email Marketing Still Delivers the Highest ROI in Digital
Email delivers 36x ROI on average. Here is how to build an email marketing strategy that actually converts in 2026.
Why email still earns the highest return: segmentation, automation, deliverability and AI personalisation that goes beyond a first name.
AI-Powered Email Personalization: Beyond First Name Tokens
Personalisation has moved beyond name tokens. AI-driven email campaigns adapt content, timing and offers to each individual subscriber.